Email & SMS Marketing
Key Metrics & Data Highlights
‣ 99.5% increase in monthly net sales (reaching $45,028.68 in Nov from Oct) by conversion-focused visuals for bundle promos and Gift-With-Purchase events.
‣ 706% revenue spike triggered on Nov 24th, driven by the BFCM/PLAVE collaboration.
‣ 48% to 63% open rates (up from a previous average of 15%–30%) achieved through improved visual that focuses on driving strong customer retention and anticipation.
‣ Up to 10.75% peak CTR (Lilybox Launch) and consistent 4%–5% CTRs during key Nov promos, from the previous baseline of 0.1%–0.4%.
I established cohesive customer journey by unifying visual identities across E-mail/SNS/Shopify Shopfront, while using generative AI to overcome asset limitations and maximize creative diversity.